What is the relationship between PRs and Journalists really like?

I recently blogged about the PRs perfect journalist – a post which has been the cause of a few interesting conversations with friends in the industry.

It’s also got responses from as far as America, with one PR professional in San Francisco contacting me to see if I could help with a survey they are currently undertaking to try and get to the route of the relationship between journalists and ‘the dark side’.

The survey, which looks at skills within the profession, is here. If you’ve got a few spare minutes please do fill it in.

It’s currently aimed only at Americans but they are interested in international responses.

Unfortuntely there’s not an international option on the survey – so just pick a state!

I’m also planning to write the ‘other side’ of the story with a post about the ‘journalist’s perfect PR’.

If you’ve got anything to contribute let me know!

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